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LCDTV Market Census

LCDTV Market Census
Complete overview of the high grow consumer LCDTV...
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Provides Clients the clearest picture of the high growth home display market

Quixel Research, LLC is a market intelligence firm focused on the Home Theater and Home Entertainment display markets. Quixel combines three critical elements to provide a total view of where the Home Theater and Home Entertainment markets are now, and where they will be tomorrow.

We know the manufacturers and the channels

Quixel Research's strong relationships with over 75 product and component manufacturers, distributors, and resellers provide us access to actual sales information. Combined with primary quarterly channel tracking and consumer insights, this methodology gives Quixel a realistic and unique picture of current and future market trends.
We know consumers
Consumer purchases, needs and trends are Quixel Research's unique focus. Quixel conducts extensive primary research of consumer preferences, buying trends, in-home product use, post-purchase feedback, and market demographics. We know what consumers want to buy now and in the future. Even more important, Quixel knows who the consumers are and what drives them to buy a new TV.
We know the Home Theater and Home Entertainment display markets
Founded and managed by electronics industry experts, with historical market data stretching back to 1998, Quixel combines extensive background knowledge with current market data and insights from interviews with the top industry executives. The result is Quixel's unprecedented comprehensive view of the total Home Theater and Home Entertainment display market.
Quality data and analysis + Quality service = Unparalleled Information

Let Quixel's tools work for your company

  • Gain visibility into the home
  • Address short term customer and channel needs
  • Guide and verify strategic decisions
  • Understand consumer product requirements
  • Select your best opportunities
Advanced TV Comparison Study
There have never been more choices when purchasing a TV. When comparing the new TV technologies side by side in the store, which one of do consumers like best? Fully understand end-users perceptions about PlasmaTV, MicroDisplay RPTV, LCDTV and Front Projectors...
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The LCDTV category captured well over 3/4ths of the total Advanced TV Market in units for both Q4 2007 and total 2007.

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